9 Qualities of a Reputable Digital Marketing Agency

As far as reputation is concerned, not all digital marketing agencies are on the same level. As a matter of fact, if you don’t hire a reputable agency, you may not be able to achieve your desired results. Digital marketing is of paramount importance for your online presence. Therefore, we suggest that you look for a trustworthy agency to cover your needs. Read on to find out more.1. Great People Every reputable agency has a great team of professionals. They have experts in several fields, such as sales, analytics, social media, copywriting, pay-per-click, search Engine Optimization, programming, and web design, just to name a few.2. Good Communication Open communication is quite important for a healthy partnership. A good service provider always keeps in touch with their clients in order to discuss the details of work. Therefore, we suggest that you hire a provider that offers great communication.3. Flexibility The world of digital marketing has been changing with the passage of time. Therefore, we suggest that you partner with an agency that stays tuned to the latest trends. In other words, make sure that the service provider is familiar with the latest technology. This way the marketing agency will be able to protect and respond to the changes.4. Creativity Good digital marketing agencies always welcome fresh and original ideas. Therefore, you need to work with a partner that believes in setting trends, not just following the existing trends. In other words, the service provider must be innovative when it comes to social media campaigns, search Engine Optimisation, and web design.5. Ability to Execute Although it is the element of creativity that helps a service provider stand out, we cannot deny the importance of the ability of executing those ideas. Therefore, it is important that you ask the agency how much time they require to deliver on their promises.6. Problem-Solving Skills Without any doubt, problems may surface from time to time. But if the service provider is solution-oriented, handling these problems will be easier for them. In other words, they can quickly identify potential problems and find solutions.7. Analytics Tools A good digital marketing agency carries out competitive analysis and keyword research. Therefore, they know how to use Google Analytics data in order to identify areas that require improvement. Apart from this, they make sure that the client knows what these strategies will do to their business.8. Measurable Results Every digital marketing agency does everything to achieve the desired results. Before you partner with an agency, make sure you consider testimonials and case studies to find out how they help their clients achieve success.9. Online Presence Make sure that the website of the digital marketing agency is regularly updated. The company has to have a good ranking in search results. After all, you cannot hire an agency for managing your Facebook page if their Facebook page does not exist.Long story short, we suggest that you look for these qualities when hiring the services of a good digital marketing agency for your business.
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Friendly Advice on How to Start a Farmers Market

If you would of told me that I would be managing a farmers market a year ago I would of thought you were crazy. The opportunity arose quite suddenly to be the manager of our local farmers market. I am no expert on how to run a farmers market, but the following are important concepts to consider when you are thinking of starting a farmers market for your community or taking over one as a manager.Before you even begin to formulate your location, vendors, layout, marketing strategies you need to have a board of directors. This board will be the governing entity of your market. You will need people who are experienced in urban planning, business, the agricultural scene, and active with your community. It is also a good idea to talk to other farmers markets; how did they start their market? What advice do they have? Would they be willing to help you? Once you have your board members selected, you need to come up with a mission for your market. What do you stand for? What do you want your community to gain by your presence?You can’t have a farmers market without vendors. The type of vendor for your market really depends on your location. Here in Asheville, artisan vendors don’t do great. Produce vendors those are the vendors you want. You need to make sure that they are not all selling the same crops. Variety is key. At our market we have five produce vendors. They all have different items for sale. With the new craze of food trucks, it would be a great idea to recruit one or many for your market. My market is a smaller farmers market and I found that it’s best to try to reach out to food trucks that are just starting out. The ones that have been around for a longer period of time may consider your market – if it’s on the small scale or just starting up – a waste of their time because they may not make what they would consider to be a good profit for their time.Marketing is a deal. Based off data the best way to market is using social media; Facebook, Twitter, Instagram,etc. These are valuable assets to any business. You can also use Google Business to let people know about your market. Social media posts are free, which is great when you are just starting out. Once you get your market sustainable cash flow, you can look into boosting posts on Facebook and Twitter. Both Facebook and Twitter offer you to set your advertising budget which allows for less stress; once your budget has been spent the advertising stops until you reset it. Another great idea is to partner up with local businesses that are willing to promote your market using their social media. From my experience going and talking to local restaurants, breweries, kitchen supply stores that do food demos are all great prospects.Location! Location! Location! This is very important to farmers markets. Last year my market was behind a church in their parking lot. There was no road visibility. We lacked new customers due to no visibility. During the off season we worked diligently to find a new location that was more visible, had walk ability, as well as good parking. We are now partnering with a local business to use their parking lot which has road visibility, parking as well as walk ability for our neighborhood. This move was a win-win for everyone involved. Our customers are now their customers, and their customers are now our customers.If you want to start your own farmers market here are some resources to consider reviewing before starting the process. There is a course you can take through the Farmers Market Federation of NY, Cornell University Cooperative Extension of Broome County and SUNY Cobleskill and funded by NYS’s Fresh Connect Program. This program costs $200, after taking the certification course you will be a certified Farmers Market Manager. It is an online course. I plan on taking it in the near future. Another great resource is ASAP. They have a section dedicated to how to become a farmers market manager with Powerpoint slides, PDF’s on farmers market rules and regulations. The best part is that this is a free resource.Resources:http://www.nyfarmersmarket.com/fmm-pro-suny-farmers-market-managers-certification-programhttp://www.asapconnections.org

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.